广告案例The Case for Advertising

来源:互联网 时间:2016-12-29

      Money spent on advertising is money well spent. It assists a rapid distribution of goods at reasonable prices. It draws attention to new ideas and so helps enormously to raise standards ofliving. By helping to increase the demand for goods, it increases the number of workers needed to supply the goods and,therefore, provides employment. It helps to pay for many services.  Without advertisements, your daily newspaper would cost a dollar or more, the price of your television license would need to be doubled, and travel by bus would cost more.

     Perhaps most important of all, advertising helps to keep up the quality of the products and services you buy. No regular advertiser dare offer a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for ong; for the public has the good sense not to buy the poor uality article more than once. If I see an article advertised, it s the surest proof I know that the article does what is claimed for it, and that it is of good value.

     There is one more point I feel I ought to touch on. Recently, I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. This is hair-splitting. Of course advertising seeks to persuade. If it only gave information, advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

     lam prepared to make just one admission to the opponents of advertising. Not every advertisement is a good one.Some advertisements are silly. Some are pointless though not very many. Pick up the nearest magazine or newspaper and count the advertisements that really offend you. And then count the advertisements that, in some degree, interest you, or give you pleasure. And be honest!

标题:对于广告(赞成广告论案例)

内容:为广告案例

      钱在广告上花的钱花得值。它有助于在合理的商品价格迅速分发。它提请注意新的想法,因此大大有助于提高水平ofliving。通过帮助增加对商品的需求,它增加了所需要的商品供应,因此,提供就业,工人数目。它帮助支付许多服务。没有广告,您的每日报纸将花费1美元或更多,你的电视许可价格将要增加一倍,并巴士旅行将花费更多。

     也许最重要的是,广告有助于保持了产品和服务,您购买的质量。没有正规的广告客户提供的产品不敢说没有辜负他的广告承诺。骗他可能通过误导性的广告,但有些人很少。他不会这样做的翁,市民具有良好的意识,不要购买穷人uality第一次以上。如果我看到一个广告条,它S的最可靠的证据,我知道做什么文章是为它声称,而且良好的价值。

     还有一点我觉得我应该谈谈。最近,我听到一个知名电视个性宣布,他反对的广告是因为它说服,而不是通知。这是吹毛求疵。当然,广告的目的,是说服。如果只是给信息,广告将是沉闷,没有人会理会。但是,也许这就是著名的电视名人想要的。

     林准备用一个加入广告的反对者。并非每个广告是一个很好的one.Some广告是愚蠢的。有些是毫无意义的,但不是很多。最近拿起报纸,杂志或计数的广告真正得罪你。然后计数的广告,在一定程度上,兴趣,或者让你快乐。并诚实!

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